It seems as though everywhere you look someone is trying to sell you something to do with Social Media Marketing. Like any hot niche, when something becomes popular it brings along a lot of innovation and creative people create creative tools to help make processes easier and more manageable.
What Social Media does for marketing is simple, it allows marketing to scale quickly. You can think of Social Media Marketing as Word of Mouth Marketing, on steroids. On average, a user on Facebook has 130 friends and a user on Twitter has 126 followers. What does that mean for you? Instead of traditionally telling each friend one by one, a person can update their status on either network and instantly their network of friends receive a message. How cool is that? Very! Especially if that message is about your brand and creates awareness.
Now to the tools. There are a lot of tools out there that help make this process easier, faster and more efficient. Companies such as Back At You have created powerful Social Media Marketing Tools to help ignite the marketing power of Facebook and Twitter. Every company does things a little different but Back At You specializes in creating incentivized promotions to help spread your message. For example, you could create a Facebook Promotion that would ask users to Like your Page and they can enter to win a prize. As the user enters into your promotion they have successfully spread a message about your Page, your Company and your promotion. Pretty simple huh? To top it off, you’ll be provided with all the statistical data so as you run promotions you can see what is more effective for your audience.
Social Media is new but you don’t have to try to come up with a solution all by yourself. The luxury of a hot niche is people are always innovating so take advantage of what’s out there and who knows, you may start teaching others a thing or two. The tools that have been built are very effective, you just need to start using them.